It generally goes without saying that restaurant customers have different expectations for food, ambiance and value when walking into a fine dining restaurant versus a fast food joint. So, which guest satisfaction metrics do the top performing brands in each dining segment focus on to rise above the rest?
First, let’s take a look at what top performance in the restaurant industry looks like:
- TDn2K™ distinguishes top-performing companies as those in the top 25 percent of comp sales growth.
- In 2017, these brands in the top quartile reported an average comp sales growth of 2.4 percent, compared to the bottom quartile which reported an average comp sales growth of -6.9 percent.
- Top performers also reported 6.2 percent higher traffic growth and 2.3 percent higher guest check growth.
- Finally, restaurant brands in the top tier of sales performance received 6 percent lower management turnover and 11.3 percent lower hourly turnover than their segment benchmarks in 2017.
White Box Social Intelligence™ presents the latest data on the biggest gaps in guest sentiment between the best-in-class restaurants and their segment median.
The Importance of Guest Satisfaction
Find out more about how guest satisfaction in your restaurant can have a direct impact on your sales and traffic through the Restaurant Guest Satisfaction Snapshot. Check out the latest report and sign up to be the first in line for these monthly insights.
Courage. A feeling that inspires strength in the face of pain. An ability to stand up when it is easier to stand down. A commodity that a cowardly lion sings about before reveling in his newfound belonging. Regardless of the definition, life...read more
Employee expenses are on the rise. Coupled with the declining sales growth across the restaurant industry, this is something many restaurant operators simply cannot afford. However, there is one thing more costly than employee expenses. People Report™ data reports...read more
We live in a world of interconnection. We may live a continent away from an event, but we can pass judgment on it over social media instantly. During the 2018 Global Best Practices Conference, LRN Advisory Leader Michael Eichenwald shared how...read more