Value Reigns in the Eyes of Restaurant Consumers

Restaurant Guest Satisfaction Snapshot™

Top 5 Restaurant Brands

Best Restaurants Rated Socially for Food

Food

Best Restaurants Rated Socially for Service

Service

Best Restaurants Rated Socially for Intent to Return

Intent to Return

Connecting the Dots on Performance

White Box Social Intelligence data has shown there is a correlation between what guests are saying online regarding their intent to return to the restaurant brands they visited and these brands' same-store sales performance. In fact, for top performing restaurant brands based on same-store sales growth over the last three years, "intent to return" online sentiment emerged as the biggest guest satisfaction differentiator compared with worst performing brands. Recent research has shown that those brands that have lower percentages of positive "intent to return' mentions tend to significantly underperform their peers based on same-store food sales. When a brand does not have many of their guests saying online they plan to visit their restaurant again, it can be a leading indicator that sales performance is declining.

Top DMAS

  • Best Restaurant Food DMA

    Food

    phoenix, az
  • Best Restaurant Service DMA

    Service

    tampa, fl
  • Best Restaurant Service DMA

    Intent to Return

    philadelphia, pa
  • Best Restaurant Service DMA

    Beverage

    dallas-ft worth, tx
  • Best Restaurant Service DMA

    Ambiance

    los angeles, ca
  • Best Restaurant Value DMA

    Value

    tampa, fl

Bottom DMAS

  • Worst Restaurant Food DMA

    Food

    boston, ma
  • Worst Restaurant Service DMA

    Service

    miami, fl
  • Worst Restaurant Service DMA

    Intent to Return

    detroit, mi
  • Worst Restaurant Service DMA

    Beverages

    miami, fl
  • Worst Restaurant Service DMA

    Ambiance

    detroit, mi
  • Worst Restaurant Value DMA

    Value

    atlanta, ga

Restaurant guests in Tampa were the most satisfied with their service and the value of their meals during April, compared to every other major market in the country. However, guests in Philadelphia were the most positive about their intent to return to the restaurants they visited during the month. This market also topped the list in positive intent to return sentiment during March. Furthermore, this superior intent to return seems to be translating into improvements in Philadelphia's sales performance. Out of the largest 25 markets in the country, Philadelphia ranked in the top ten in terms of improvement in same-store sales growth rate during the last month. Additionally, three of the five DMAs represented as most positive are among the top seven markets in the country based on strongest same-store sales growth during April. By contrast, Atlanta emerged again as the market with the least positive sentiment based on value for the second time since the beginning of the year. Highlighting the current importance of value in the eye of the consumer, Atlanta was also the worst performer based on same-store sales growth among the top 25 markets in the country during April.

Best & Worst Regions

Best
  • mountain plains44.08% Positive
  • western39.22% Positive
  • midwest38.76% Positive
Worst
  • ny-nj34.70% Positive
  • new england33.74% Positive
  • southwest19.10% Positive

Restaurant guests in the Mountain Plains region continue to be the most satisfied with their restaurant experiences. For the fourth consecutive month, this region has established itself as having the most positive guest sentiment. For the second consecutive month, the Western region has emerged as the second most positive based on restaurant satisfaction. On the other hand, New York/New Jersey has been among the three regions with least positive sentiment during three of the last four months, while the Southwest has been in this group for each of the months in 2017 as of April.

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The Restaurant Guest Satisfaction Snapshot is produced by White Box Social Intelligence™, a TDn2K company™. WBSI is tracking over 550 brands to benchmark customer satisfaction and is the only online tool that integrates with operational performance data to validate the impact on financial performance. The algorithm determining ranking brands is based on sentiment and determined by White Box Social Intelligence. Brands included in this monthly snapshot must have a total of at least 250 mentions for the month. Restaurants must have a minimum number of units to be eligible as well. DMA rankings consider only the largest 25 areas.