Strength of Restaurant Industry Visible in Sales and Sentiment

Restaurant Guest Satisfaction Snapshot™

Top 5 Restaurant Brands

Best Restaurants Rated Socially for Food

Food

  • The Capital Grille
  • Eddie V's Prime Seafood
  • Houston's
  • Seasons 52
  • Fish City Grill
Best Restaurants Rated Socially for Service

Service

  • Taco Diner
  • The Capital Grille
  • Mi Cocina
  • Eddie V's Prime Seafood
  • Abuelo's
Best Restaurants Rated Socially for Intent to Return

Intent to Return

  • Taco Diner
  • The Palm Restaurant
  • The Capital Grille
  • Ninety Nine Restaurant & Pub
  • Fish City Grill

Connecting the Dots on Performance

Food terms with most positive guest sentiment among top performing brands based on comp sales in Q1,  Limited Service: sandwich bbq chicken salad fries
Food terms with most positive guest sentiment among top performing brands based on comp sales in Q1, Full Service: sauces desserts steaks parmesan avocado

What food items do guests of top performing restaurant brands love? What food offerings have the highest guest sentiment among the brands with the largest same-store sales growth during the first quarter of 2019?

In the case of guests of top performing limited service brands (those in quick service and fast casual), the terms with the highest net sentiment during March were the following: sandwich, BBQ, salad, fries and chicken. Most of these terms typically come to mind when thinking about limited service restaurants. But there are guests of these segments that are looking for healthier options. Top performing brands in these segments are providing craveable salad options as a way to attract guests and drive sales.

In the case of full-service brands (casual dining, family dining, upscale casual and fine dining), the food terms with the highest guest sentiment during March were the following: sauces, desserts, steaks, parmesan and avocado. It is interesting that in the case of full service, the terms that get the highest positive sentiment were mainly ingredients versus meals. The details such as the sauce or a topping included in a dish can make all the difference in delighting the guest. Additionally, once guests have decided to sit down at a full-service restaurant and spend a little more time and money, desserts are enhancing the experience and can be powerful drivers of positive sentiment.

Top DMAS

  • Best Restaurant Food DMA

    Food

    orlando, fl
  • Best Restaurant Service DMA

    Service

    orlando, fl
  • Best Restaurant Service DMA

    Intent to Return

    philadelphia, pa
  • Best Restaurant Service DMA

    Beverage

    orlando, fl
  • Best Restaurant Service DMA

    Ambiance

    orlando, fl
  • Best Restaurant Value DMA

    Value

    orlando, fl

Bottom DMAS

  • Worst Restaurant Food DMA

    Food

    raleigh, nc
  • Worst Restaurant Service DMA

    Service

    los angeles, ca
  • Worst Restaurant Service DMA

    Intent to Return

    raleigh, nc
  • Worst Restaurant Service DMA

    Beverages

    los angeles, ca
  • Worst Restaurant Service DMA

    Ambiance

    raleigh, nc
  • Worst Restaurant Value DMA

    Value

    los angeles, ca

March once again proved Orlando, FL has the restaurant guests with the most positive sentiment among the largest metropolitan areas in the country. Orlando topped the list with the most positive net sentiment based on restaurant food, beverages, service, ambiance and value.

As has been the case in recent months, Los Angeles again emerged as having guests the least satisfied with their chain restaurant experiences. During March, this market had the lowest net sentiment based on service, beverages and value. Raleigh is also frequently on the list of guests with lowest restaurant sentiment. During March, guests in this market had the lowest sentiment regarding restaurant ambiance, food and their intent to return to the brands they mentioned during the month.

Best & Worst Regions

Best
  • florida63.1% Positive
  • western59.5% Positive
  • mountain plains57.7% Positive
Worst
  • southwest53.9% Positive
  • new england52.9% Positive
  • ny-nj52.2% Positive

The relative strength of chain restaurants can be perceived not only at the national level, but throughout the country as well. All eleven regions of the country tracked by TDn2K reported positive same-store sales during March. This is something that has only happened four times in the last three years, all of them within the last twelve months.

As could be expected, guest sentiment is also positive in all regions of the country. For the fourth time in the last five months, over 50 percent of all restaurant online mentions and reviews were positive in each of the eleven regions.

Florida not only has the market with the highest sentiment on multiple restaurant attributes, it was also the region with the most positive sentiment overall during March. It was the only region in which over 60 percent of all mentions and reviews were positive. The Mountain Plains and Western region rounded up the list of the most positive regions during March.

The regions with the least positive restaurant sentiment during March were the Southwest, New England, and New York-New Jersey. The last two are frequent inclusions in the list of least positive sentiment each month.

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The Restaurant Guest Satisfaction Snapshot is produced by White Box Social Intelligence™, a TDn2K Product™. WBSI is tracking over 192 brands to benchmark customer satisfaction and is the only online tool that integrates with operational performance data to validate the impact on financial performance. The algorithm determining ranking brands is based on sentiment and determined by White Box Social Intelligence. Brands included in this monthly snapshot must have a total of at least 250 mentions for the month. Restaurants must have a minimum number of units to be eligible as well. DMA rankings consider only the largest 25 areas.

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