DALLAS (May 29, 2014) – At TDn2K’s upcoming Summer Brand Camp conference, attendees will participate in a special Talent Show fundraiser to raise money and awareness for Share Our Strength’s No Kid Hungry campaign. Attendees, or “campers”, include executives from some of the best-known brands in the restaurant industry including Brinker International, Buffalo Wild Wings, The Cheesecake Factory, Fish City Grill, On The Border, Raising Canes, The Gingerman Pub, YUM! Brands and Zoes Kitchen.
This year, for the first time, Tyson Foods will match each dollar raised during the event up to $10,000. Constellation Brands, Chili’s Grill and Bar and Community Beer Company will be beverage sponsors of the event. Talent acts include a popular coffee chain’s president as a disc jockey, a bass playing culture evangelist from Zappos and lip-syncing human resource professionals. The event will also host a silent auction to raise money for the cause. Auction items include an iPad, premium bottles of wine, a FitBit flex, and a Ritz Carlton stay in Key Biscayne.
One in five children in the U.S. are food insecure, meaning 20 percent of children in our country are unsure of where their next meal will come from. In Dallas, 26.8 percent of children are food insecure. Hunger prevents kids from reaching their full potential. It is an epidemic that is threatening America’s future and TDn2K believes that the restaurant industry can and should play a vital role in resolving this problem. No Kid Hungry connects children to effective nutrition programs and engages the public to make ending childhood hunger a national priority. The Talent Show at Summer Brand Camp, in its fourth year, will provide a platform for attendees to raise funds and awareness for this worthy cause. Last year, the Talent Show raised over $15,000 for the National Restaurant Association’s ProStart program.
Including a strong philanthropic element is one of the most important things the organization does to make Summer Brand Camp a unique experience for participants. “This year, we are raising the bar with more talent, more silent auction items and thanks to our friends at Tyson Foods, more donations.” said Sarah Atkinson, Director of Marketing at TDn2K. “There is no better industry to solve the problem of childhood hunger than the restaurant industry and there is no better time than now.”
Tom Nelson, President of Share Our Strength will be in Dallas for the festivities to thank attendees. Dallas based sponsors include: Hail Merry Snacks, Ziosk, Social Strategy1, Assess Systems, The Event Lounge and Digital Brand Makeover.
To learn more please visit www.summerbrandcamp.com.
TDn2K (Transforming Data into Knowledge) is the parent company of People Report, Black Box Intelligence and White Box Social Intelligence. People Report provides service-sector human capital and workforce analytics for its members on a monthly basis. Black Box Intelligence provides weekly financial and market level data for the restaurant industry. White Box Social Intelligence, currently in beta, will deliver unparalleled consumer insights. Together they report on over 30,000 restaurant units, one million employees and 40 billion dollars in sales. They are also the producers of two leading restaurant industry conferences: Summer Brand Camp and the Global Best Practices Conference each held annually in Dallas, Texas. Learn more at www.tdn2k.com