Restaurant Industry Insights & Analytics

TDn2K™ delivers Workforce, Financial and Guest Satisfaction benchmarks for the Restaurant Industry. TDn2K membership represents 41,000 restaurant units, over 2.5 million million employees and over $68 billion in annual sales revenue.

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financial capital performance

Segment, industry and/or cuisine benchmarks with data collected from over 28,500 restaurant units, over 150 brands and over $68 billion in sales. Data is shown for 11 regions, 50 states, and 195 DMAs and reported on a weekly basis. These insights answer the key business question: “is it me or the market?”.

human capital performance

Monthly restaurant workforce analytics with compensation, turnover, recruiting and demographic insights. Tracking over over 2.5 million million employees, across 11 regions and 189 DMAs, compare your company against any major segment. From your frontline employees to the corporate boardroom, we’ve got you covered.

Guest Satisfaction Performance

White Box Social Intelligence (WBSI) is the first tool made exclusively for restaurants to validate the impact of online guest satisfaction on financial performance. Track your brand sentiment utilizing key attributes (food, service, value, intent to return etc). WBSI also sheds light on the effect of the brand’s people practices on brand reputation.

Your Value Drives Your Sales & Traffic

Houston highlighted the relative importance of value for overall guest satisfaction during August. Even though this market had the least positive net sentiment regarding food and beverage during August, it had the most positive net sentiment among major cities regarding value. It also was the city with the most positive net sentiment based on intent to return, suggesting v...[Read More]
By TDn2K on September 13, 2017

Restaurant Industry’s Strengths, Weaknesses & More [Infographic]

SWOT analyses have been used in marketing departments, sales strategies and beyond for many years. They are a helpful tool in looking at a business model, a campaign, even just a concept from every possible angle. They help address pain points and potential avenues for growth. Sounds like something the restaurant industry needs, right? We thought so too. Take a look...[Read More]
By TDn2K on September 13, 2017

Weather and Pay-Per-View Event Derail Restaurant Sales Recovery

Weather and Pay-Per-View Event Derail Restaurant Sales Recovery August results disappointed again as same-store sales declined 2.0 percent and traffic dropped 3.9 percent, but both measures were 0.7 percentage points better than July’s results. They reflect the difficult environment many chains are facing in today’s rapidly changing market. However, the industry’s u...[Read More]
By TDn2K on September 7, 2017

Revenge of the Cities: Preemption Pushback By Local Governments Could Put Companies In The Crosshairs

More than 500 city officials from around Florida recently gathered in Orlando for a standing-room-only meeting with the goal of punching back at their own state legislature, a body that, of late, has made a habit of pummeling municipal government. Florida is one of more than two dozen states where conservative “red” legislatures have used what are known as preemption l...[Read More]
By Joe Kefauver on September 5, 2017

Customer Service in Restaurants Continues to Improve

Major cities in California and Arizona led the country based on positive restaurant guest satisfaction. Not surprisingly, the same market had the most positive guest sentiment based on restaurant value and intent to return during July. Value is an important driver of restaurant consumer behavior and it seems that restaurants in Los Angeles delivered on value and restaurant...[Read More]
By TDn2K on August 18, 2017
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In the News

Flat sales growth to start 2017 marks improvement

New tools for employee retention

Many restaurant chains still struggling

Fast-food workers are in short supply

The restaurant recession turned even more damaging in December

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Join us to recognize the companies and leaders who make a positive difference in our industry; setting the example and modeling the best practices that make a global impact.

January 28-30, 2018 // Dallas, Texas

This private invite-only event will bring together the top human resource executives in the restaurant industry. In this interactive collaborative setting, we’ll tackle the challenges facing these leaders and find solutions, together.

July 19-20, 2017 // The Joule Hotel, Dallas, Texas