It generally goes without saying that restaurant customers have different expectations for food, ambiance and value when walking into a fine dining restaurant versus a fast food joint. So, which guest satisfaction metrics do the top performing brands in each dining segment focus on to rise above the rest?
First, let’s take a look at what top performance in the restaurant industry looks like:
- TDn2K™ distinguishes top-performing companies as those in the top 25 percent of comp sales growth.
- In 2017, these brands in the top quartile reported an average comp sales growth of 2.4 percent, compared to the bottom quartile which reported an average comp sales growth of -6.9 percent.
- Top performers also reported 6.2 percent higher traffic growth and 2.3 percent higher guest check growth.
- Finally, restaurant brands in the top tier of sales performance received 6 percent lower management turnover and 11.3 percent lower hourly turnover than their segment benchmarks in 2017.
White Box Social Intelligence™ presents the latest data on the biggest gaps in guest sentiment between the best-in-class restaurants and their segment median.
Find out more about how guest satisfaction in your restaurant can have a direct impact on your sales and traffic.
Sign up for the Restaurant Guest Satisfaction Snapshot and be the first in line for these monthly insights.
This article is part of a bi-monthly series focusing on bringing truly sustainable business practices to the restaurant industry. This series has been created in partnership with Thrive Farmers International, a leader in revolutionizing the coffee industry...read more
A restaurant training program is the first introduction to your business and should be ongoing. TDn2K shares key elements to incorporate into your process.read more
Average performance is no longer enough. Top performers know social data is the key to understanding how to deliver on brand promise.read more