It generally goes without saying that restaurant customers have different expectations for food, ambiance and value when walking into a fine dining restaurant versus a fast food joint. So, which guest satisfaction metrics do the top performing brands in each dining segment focus on to rise above the rest?
First, let’s take a look at what top performance in the restaurant industry looks like:
- TDn2K™ distinguishes top-performing companies as those in the top 25 percent of comp sales growth.
- In 2017, these brands in the top quartile reported an average comp sales growth of 2.4 percent, compared to the bottom quartile which reported an average comp sales growth of -6.9 percent.
- Top performers also reported 6.2 percent higher traffic growth and 2.3 percent higher guest check growth.
- Finally, restaurant brands in the top tier of sales performance received 6 percent lower management turnover and 11.3 percent lower hourly turnover than their segment benchmarks in 2017.
White Box Social Intelligence™ presents the latest data on the biggest gaps in guest sentiment between the best-in-class restaurants and their segment median.
The Importance of Guest Satisfaction
Find out more about how guest satisfaction in your restaurant can have a direct impact on your sales and traffic through the Restaurant Guest Satisfaction Snapshot. Check out the latest report and sign up to be the first in line for these monthly insights.
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