It generally goes without saying that restaurant customers have different expectations for food, ambiance and value when walking into a fine dining restaurant versus a fast food joint. So, which guest satisfaction metrics do the top performing brands in each dining segment focus on to rise above the rest?
First, let’s take a look at what top performance in the restaurant industry looks like:
- TDn2K™ distinguishes top-performing companies as those in the top 25 percent of comp sales growth.
- In 2017, these brands in the top quartile reported an average comp sales growth of 2.4 percent, compared to the bottom quartile which reported an average comp sales growth of -6.9 percent.
- Top performers also reported 6.2 percent higher traffic growth and 2.3 percent higher guest check growth.
- Finally, restaurant brands in the top tier of sales performance received 6 percent lower management turnover and 11.3 percent lower hourly turnover than their segment benchmarks in 2017.
White Box Social Intelligence™ presents the latest data on the biggest gaps in guest sentiment between the best-in-class restaurants and their segment median.
Find out more about how guest satisfaction in your restaurant can have a direct impact on your sales and traffic.
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