Transforming Data
into Knowledge

We provide Workforce Data, Sales Data, and Social Data reporting for the Restaurant Industry.

We also host two amazing annual conferences: Summer Brand Camp and Global Best Practices.

Human Capital Performance

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    Membership Features
  • Monthly service-sector workforce analytics
  • Over 1 million employees tracked
  • Compensation, Turnover and Demographic metrics
  • Benchmark across 11 regions and over 180 DMAs
  • Compare your company against any major segment

Financial Capital Performance

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    Membership Features
  • 12 key revenue metrics reported on weekly basis
  • Data collected from over 18,000 restaraunt units
  • Tracking over 100 brands & 40 billion dollars in sales
  • Benchmark across 11 regions and over 180 DMAs
  • Compare your company against any major segment

Brand Experience

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Coming Soon
People Report
Black Box Intelligence
Whitebox Intelligence
Summer Brand Camp
Global Best Practices Conference

Where in the World is TDn2K?

Where in the world is TDn2K? We are busy! Catch us at the upcoming events below. We'd love to connect with you. July 21st – Austin, Texas | Surviving and Thriving Under the Affordable Care Act Presenting: Michael Harms, Executive Director of Operations Produced by the Texas Restaurant Association July 24th – Denver, Colorado | Hireminds Presenting: Victor Fer … [Read more]

Memories, Milestones & Cathedrals – The road to our 20th Global Best Practices Conference

Almost 20 years ago we founded People Report™, a venture devoted to serving as a catalyst for companies that wanted to “balance people and profits”. A few brave and innovative chain foodservice executives entered the mostly uncharted waters of collaborating in order to become better competitors. It was a strange and uncomfortable concept then, and for many it still is; sha … [Read more]

[Part 2] Tips from the Top: A Conversation with Economic Expert Joel Naroff

TDn2K’s “State of the Industry” quarterly member webinars feature a special industry guest to share their insights and prediction about the restaurant industry. Today, our Q2 webinar, we were lucky to have economic expert Joel Naroff share his insights. Joel L. Naroff is President and Chief Economist at Naroff Economic Advisors; a strategic economic consulting firm that adv … [Read more]

Contact Us
    What others are saying
As a long-time People Report member I recommend both the products and the team that stands behind them. Joni and her team are the best in the business.
Chuck Conine
LYFE Kitchen Restaurants

This is a great barometer for any operator, big or small. Significantly better than the prior service we were subscribed to.
Jim Balis
CEO, Cafe Enterprises

    Resources we love
No Kid Hungry
The No Kid Hungry campaign connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. The campaign also engages the public to make ending childhood hunger a national priority.
Women's Foodservice Forum
WFF is the foodservice industry's premier leadership development resource. Thousands of individuals and hundreds of organizations across all sectors of the foodservice industry rely on our events, resources, and programming to reach their full potential.
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