Restaurant Industry Insights & Analytics

TDn2K™ delivers Workforce, Financial & Consumer Social benchmarks for the Restaurant Industry. TDn2K membership represents 38,000 restaurant units, 2.3 million employees, and $66 billion in annual sales revenue.
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Human Capital Performance

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    Membership Features
  • Monthly service-sector workforce analytics
  • Over 2.3 million employees tracked
  • Compensation, Turnover and Demographic metrics
  • Benchmark across 11 regions and 189 DMAs
  • Compare your company against any major segment

Financial Capital Performance

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    Membership Features
  • 24 key revenue metrics reported on a weekly basis
  • Data collected from nearly 26,000 restaurant units
  • Tracking over 150 brands & 66 billion dollars in sales
  • Benchmark across 11 regions, 50 states and 195 DMAs
  • Compare your company against segments and/or cuisines
    Membership Features
  • Track your brand's reputation on the web
  • Classify social mentions by food, service, etc.
  • Built for restaurants by TDn2K and Social Strategy1
  • Compare social media data to ops metrics
  • BBI data integration
People Report
Black Box Intelligence
White Box Social Intelligence
Summer Brand Camp
Global Best Practices Conference

How Yum! Brands is Winning the Conversation

For some time, I have argued about the definition of "winning" whenever I’m asked what success looks like for the labor and activist community. For those of you who have interacted with me at the Global Best Practices Conference and other forums, you have heard me say that for critics of our industry’s business model, winning is not just measured in successful advances in … [Read more]

Best Practices for Holistic Retention and Engagement

According to recent People Report™ data, voluntary turnover has skyrocketed to over 70 percent for both hourly and management restaurant employees. The national unemployment rate was 4.7 percent in December, which is almost at a nine-year low, so our candidates have a myriad of opportunities. It costs $2,004 to replace an hourly employee and $13,523 to replace a … [Read more]

Prevailing Winds or Systemic Change?

Last month at the annual Global Best Practice Conference, TDn2K™ chairman and co-founder Wally Doolin presented an insightful glimpse into the economic, technological and demographic factors that are changing the landscape of the restaurant industry. The New Reality of Brick and Mortar We have to ask ourselves: do we have too many restaurants? Is the market … [Read more]

Changers of Commerce Spotlight: Sustainable Restaurant Group’s Kristofor Lofgren

Many large restaurant groups can attribute their success to one of their greatest strengths: their supply chain. We all know that any strength can become a weakness, though. Marginal Ingredients Won’t Excite Your Staff David Lebovitz describes this well in My Paris Kitchen, when he laments that “many of the great Parisian bistros have been taken over by … [Read more]

Blog Digest

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    What others are saying
People Report helps our HR department be able to have a seat in the room with leadership by providing metrics that show an ROI for HR.
Christy Cox
Logan's Roadhouse

I’ve been a part of People Report since it’s inception and it’s meant a lot to me personally and professionally. It’s helped me understand my business and as an HR person it’s helped me sell the idea that people retention is important to pay attention to everyday.
Roz Mallet
Phase Next Hospitality

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