Transforming Data
into Knowledge

We provide Workforce Data, Sales Data, and Social Data reporting for the Restaurant Industry.

We also host two amazing annual conferences: Summer Brand Camp and Global Best Practices.

Human Capital Performance

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    Membership Features
  • Monthly service-sector workforce analytics
  • Over 1 million employees tracked
  • Compensation, Turnover and Demographic metrics
  • Benchmark across 11 regions and over 180 DMAs
  • Compare your company against any major segment

Financial Capital Performance

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    Membership Features
  • 14 key revenue metrics reported on weekly basis
  • Data collected from over 32,000 restaurant units
  • Tracking over 110 brands & 55 billion dollars in sales
  • Benchmark across 11 regions, 50 states and 190+ DMAs
  • Compare your company against segments and/or cuisines

Brand Experience

  • Track your brand's reputation on the web
  • Classify social mentions by food, service, etc.
  • Built for restaurants by TDn2K and Social Strategy1
  • Compare social media data to ops metrics
  • BBI data integration

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People Report
Black Box Intelligence
White Box Social Intelligence
Summer Brand Camp
Global Best Practices Conference

Why I’m Proud I Had the Opportunity to Flip Burgers!

Yesterday, I accepted an invitation from the Senior Leadership team of White Castle to work in one of their restaurants to celebrate their National Hamburger Month. White Castle uses this promotion each year to have all home office staff work in the restaurants, celebrating not only the hamburger, but the teams in the restaurants. They also invite all their suppliers and … [Read more]

Restaurant Industry Research for Corporate Compensation & Benefits Launched

TDn2K has announced the launch of the 2015 People Report Corporate Compensation and Benefits Survey (CCBS). This 12th edition of research will answer key questions for leaders in the restaurant industry regarding compensation practices. This research will reveal valuable information about competitive compensation and how restaurant companies are crafting attractive benefit … [Read more]

Restaurant Sales Strong in April Fueling Optimism for a Positive Second Quarter

As the effect of the winter weather subsided, restaurant sales rebounded during April after lackluster March performance. Same-store sales growth was 1.9% in April, a significant 1.1% improvement from the previous month’s year-over-year growth rate. The industry has now experienced ten consecutive months of positive same-store sales. This insight comes from data reported ... [Read more]
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    What others are saying
People Report helps our HR department be able to have a seat in the room with leadership by providing metrics that show an ROI for HR.
Christy Cox
Logan's Roadhouse

People Report is invaluable to us as we expand into new markets outside DFW so we truly understand the market landscape as it relates to compensation.
Lisa Macabu
Consilient Hospitality

    Resources we love
No Kid Hungry
The No Kid Hungry campaign connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. The campaign also engages the public to make ending childhood hunger a national priority.
Women's Foodservice Forum
WFF is the foodservice industry's premier leadership development resource. Thousands of individuals and hundreds of organizations across all sectors of the foodservice industry rely on our events, resources, and programming to reach their full potential.
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