SBC Blog Articles

Thanksgiving, Gratitude, #SBrandCamp and #GivingTuesday

Thanksgiving is my favorite holiday of the year. Celebrated during my favorite season, it seems to be the one day that we get almost exactly right. It is a time for family and friends. It is a chance to rest, to reflect and to share hospitality. It is a time for tradition: great food, football, Turkey Trots and finding ways to help those with less. Most of all, it is a … [Read more]

#SBrandCamp Day is Thursday June 2nd!

This time last year we were all preparing for a trip to Dallas Texas for our time together at Summer Brand Camp. Although Summer Brand Camp is closed for innovation this year, we wanted to rally the troops and do a few fun things to honor the event that brings this incredible community together. Thus, we’ve officially named this Thursday June 2nd, #SBrandCamp … [Read more]

Summer Brand Camp, Closed for Innovation!

It is true; Summer Brand Camp is closed for innovation. We will not be hosting an event in June of 2016. In the years since we started Summer Brand Camp we have seen it morph in to something incredibly unique and special. We’ve talked about reinventing capitalism, breaking down silos, workplace, marketplace, oneplace and so much more. We’ve focused on how our businesses … [Read more]

“A Grateful Heart” on #GivingTuesday

"A Grateful: Daily Blessings for the Evening Meal from Buddha to the Beatles" by M.J. Ryan

Good books are like good friends. We meet them, get to know them and spend time together when we can. We mark special pages like special occasions, and we share what we love about them with others. Then sometimes we drift apart, even forgetting what once we found so appealing. Our memories fade. The footprints on our hearts begin to disappear. Then, one day, we reconnect. … [Read more]

Eat, Drink, and Change Lives at Café Momentum

During our Changers of Commerce session at Summer Brand Camp, Chef and Café Momentum Founder Chad Houser shared his story about finding his purpose and passion. The Chef Chef Houser shared a compelling story with us. He is a renowned chef, and launched several restaurants, including the very successful Parigi (a French bistro in Dallas which he co-owned). While at … [Read more]

City Year is a Powerful Changer of Commerce

Each year, Summer Brand Camp ends with a half day Changers of Commerce session. This year we heard from Alex Enriquez, the Start-Up Director for City Year Dallas. You may already be familiar with City Year. But you may not realize what a difference people like Alex, and organizations such as City Year, are having on our lives and our communities. About City Year … [Read more]

You (Yes, YOU!) Are An Artist

Doug Shaw’s session on the “Art And Soul Of Work” was probably my most pleasant surprise of Summer Brand Camp. I have incredibly high expectations for the content at Brand Camp because it always blows me away. However, I’m not really an “artsy-feely” kind of girl, so there was a cynical part of me thinking, “I’m not creative. Art doesn’t really have anything to do with my … [Read more]

Kat Cole – Lessons From Life’s Journey

Spoiler alert – I’m a Kat Cole fan, and have been for some time.... So if I sound a bit like a sycophant... well, you’ve been warned. If you weren’t in the room when Kat took the stage, do yourself a favor and don’t let that happen again. There were so many lessons and incredible takeaways, not only from Kat’s experiences in business, but her experiences in life. … [Read more]

The Purpose Driven Economy; Marketing Lessons from Camp

You want word of mouth? You want your customers raving about you? You want to go viral? Do things worth talking about. The status quo is easy, the norm is easy, continuing to do things the way they’ve always been done, is easy. But it doesn’t inspire, it doesn’t spark change and it definitely isn’t the right way to market to today’s enlightened & savvy guests. I’ve … [Read more]

Franchisees are Social, Too: A Recruiter’s Perspective

The Summer Brand Camp worklab on managing social media at the franchise level was full of excellent advice and best practices. TDn2K Director of Sales Sheryl Coyne-Batson moderated a wonderful session with panelists Jonathan Brewer (Director of Awesome, BTC Revolutions), Kristen Colby (Sr. Director of Marketing, Front Burner Restaurants), Adriana Scarcella (Talent & … [Read more]

Key Takeaways From #SBrandCamp In 140 Characters

The takeaways from Summer Brand Camp 2015 are best written in your words — your tweets. Whether you joined us, or not, here are the key points from each speaker. Summer Brand Camp, as well as your personal and professional life is about passion, love and purpose. The Art & Soul of Work with Doug Shaw: The soul of work is about getting to know one another better. … [Read more]

By guest blogger Chelsea Hickey on June 17, 2015
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It’s not a Conference, and it’s Not Really Summer Camp, It’s a Way of Life – Part 2

That high you’re feeling from Summer Brand Camp earlier this month? That’s not going to go away. Ever. “You might get stirred up enough here that you’ll go home and do something big,” said Chris Ebbeler Those amazing people you took pictures with, added on Facebook and love to death? Don’t chalk it up to be a temporary, conference relationship, it’s real. These … [Read more]

By guest blogger Chelsea Hickey on June 16, 2015
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Franchisees and Social Media: The View from the Corporate Office

The Summer Brand Camp worklab on managing social media at the franchise level was full of excellent advice and best practices. TDn2K Director of Sales Sheryl Coyne-Batson moderated a wonderful session with panelists Jonathan Brewer (Director of Awesome, BTC Revolutions), Kristen Colby (Sr. Director of Marketing, Front Burner Restaurants), Adriana Scarcella (Talent & … [Read more]

The Hardest Journey is the One From Your Head to Your Heart

I have visible tattoos on my wrists, I’m young, and I fly a lot, and usually in yoga pants (as I am as I type this). If you’re judging me by my cover, you have no idea that I own a marketing consultancy and head digital marketing for several brands, I have a 4 year old (whose dad is in the Middle East) and 2 dogs to keep alive, as well as myself; I'm exhausted. I see … [Read more]

By guest blogger Chelsea Hickey on June 15, 2015
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Netgiving is the New Networking

How many times do you get to go to a conference where you throw on a t-shirt and tie on your working boots? I’m assuming most of you have not, but that is because you haven’t been to Summer Brand Camp’s Service Nation Netgiving event. What is Netgiving you ask? It is the art of networking, but in an environment where you are giving back to the community in a multitude … [Read more]

By guest blogger Catherine Kaucic on June 11, 2015
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An INTERNal Perspective

Re-imagine walking into your first Summer Brand Camp conference; seeing the set up, the people, even seeing the excitement on everyone’s faces. Now time for some magic: Take your age and subtract about 5-7 years. Take away all the knowledge that you’ve inquired from your past jobs, and throw in a dash of uneasiness. Don’t forget to put on a huge smile because voilà, you … [Read more]

By guest blogger Catherine Kaucic on June 10, 2015
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Voice of the Hourly Worker

One of the toughest spaces for any social brand manager to navigate is the world of your employees on social. Whether you are in marketing, HR, recruiting, or operations, every day brings new opportunities and challenges for your brand reputation and voice. This panel, held at Summer Brand Camp, included workplace, marketing and labor relations experts who discussed the … [Read more]

How to Win a Malcolm Baldrige National Quality Award – or Just be That Good.

Confession: Before last week, if you’d have asked me what the Malcolm Baldrige National Quality Award (MBNQA) is, I’d have a pretty weak response. I knew that it was really hard to get one. That’s about it. For those of you out there who are like I was, here is a brief synopsis. The MBNQA is for rock stars only; all others need not apply. It recognizes organizations … [Read more]

Best Places to Work: How Restaurants Can Get Into the Club

It’s been projected that due to the recovering US economy that talent will become more scarce and that organizations will need to find ways to make working for them more attractive. Coupling that with some of the healthcare regulations, many organizations are moving to have more part-time work and don’t necessarily know what sets them apart or what makes them a best place … [Read more]

By guest blogger Belinda Smith on June 10, 2015
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The Art and Soul of Work

Are you looking for ways to infuse more creativity to your work? As a start-up founder and blogger, I know I am. So I was really excited to attend one of the Summer Brand Camp’s pre-conference sessions, “The Art and Soul of Work”, which was presented by Doug Shaw. Doug started the session by reminding us that we are all artists. Some of us may express our art … [Read more]

Why I Will Always Underestimate Wendy Clark

Don Draper has been the center of many a marketing conversation since the cliffside closure of the Mad Men epoch. But as Wendy Clark took the stage at Summer Brand Camp this year, I found myself overwhelmed with gratitude that the giants and geniuses of the marketing world have metamorphosed from the “Mad Men” of the 60s into authentic leaders and innovators like the one … [Read more]

By guest blogger Brandon Hill on June 9, 2015
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Humanizing the Business

Every year I attend Summer Brand Camp, there are always several messages that speak straight to my mind and heart. I really like that they flip the idea of business, marketing, operations and human resources on its head. I’ve been told to always be professional and present that physically and through my communication at all times to gain credibility. Don’t display emotion … [Read more]

By guest blogger Belinda Smith on June 8, 2015
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How A Simple Scarf can Change a Life

Changers of Commerce

Turns out that no matter how far you travel, you discover that human beings have a lot more in common than different. We need the same basic things; food, shelter, water (hopefully clean water). We must find ways to take care of ourselves, and we want to take care of our families and children. It seems that the need for human touch and community is also strong. In July … [Read more]

Best Places to Work “Pop Up” Panel & A Prize!

Impossible to believe, but Summer Brand Camp 2015 is just a few short days away. We are incredibly excited about all of the amazing restaurant brands that will be represented next week in Dallas. We are also thrilled that executives from some of the hottest “un-restaurant” brands will be there too; like Whole Foods, Southwest Airlines, CrossMark and LaQuinta! So that … [Read more]

10 Things You’ll Learn at Summer Brand Camp

1. Is a Restaurant Really a Best Place to Work? One of the questions that has been nagging camper Jason Lauritsen since last year is why more restaurants don’t compete in best places to work programs in their communities. Want to help us find out? Participate here. 2. It’s all about Workplace, Marketplace, Oneplace! At camp we look at social business in a whole new way. … [Read more]

Summer Brand Camp Twitter Chat!

Get in on the Summer Brand Camp action early by participating in our next Summer Brand Camp Twitter chat! We want YOU to join us to chat about Workplace, Marketplace, Oneplace! Our last chat trended on Twitter and we've got a feeling it's only going to get better (keynote speaker Jay Baer is even rumored to to participate!) You can join the Summer Brand Camp Twitter … [Read more]

Can a Restaurant be a Best Place to Work? Help us find out.

At last year’s Summer Brand Camp, I had the privilege of co-presenting a session with Chris Ebbeler from Chili’s. I shared some data and insights from our Best Places to Work research at Quantum Workplace, and Chris shared some of the amazing stuff he and the Chili’s team have done to build an engaging culture for employees and customers. One of the questions that has … [Read more]

By guest blogger Jason Lauritsen on April 22, 2015
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A Newbie Asks: What Should I Expect From Summer Brand Camp?

This is my first year at Summer Brand Camp. I’ve heard so many great things about it, and I’m excited to be a camper! So, I asked Chris Ebbeler and Dom Perry (Chili’s Bar & Grill) and Gini Quiroz (K&N Management): What really goes down at Summer Brand Camp? It’s true. Your company is paying for you to have this much fun. Chris told me that it’s not just another … [Read more]

Lessons in Employee Engagement From Summer Brand Camp

Employee engagement and retention are two of the most pressing issues in the restaurant industry. People Report’s 2015 Restaurant Industry Recruitment & Turnover Report gives us interesting insights. The data shows that in 2014: 3 out of 4 employees voluntarily resigned 27% of employees left within their first 90 days of employment It costs $1,157 to replace … [Read more]

Can Summer Brand Camp Change Your Life?

Chris Ebbeler, Sr. Mgr. Workplace Community & People Branding at Chili’s Bar & Grill, answers this question with a resounding, “YES!” I recently met with Chris and enjoyed listening to him reminisce about the first time he experienced Summer Brand Camp. Chris confided that, “When I heard about the seminar, I thought it was going to be just another conference with … [Read more]

Summer Brand Camp Twitter Chat!

Get in on the Summer Brand Camp action early by participating in the first ever Summer Brand Camp Twitter chat! You can join the Summer Brand Camp Twitter chat and follow all the buzz by following @SBrandCamp and the #SBrandCamp conference hashtag on Twitter and Instagram. Leading up to the 2015 event in June, we will be hosting a series of Twitter chats to discuss … [Read more]

What The Bosses Are Saying About Summer Brand Camp

If you are in the foodservice or hospitality industry, whatever your role, Summer Brand Camp is the place to be! Summer Brand Camp isn't just about the tactics. It's about developing and executing the strategies that make our industry and our planet a better place to be. Bosses around the industry are raving about brand camp and are encouraging other bosses to send their … [Read more]

Please – A Note From DJ Rukus Vibe

Four months from now, you could be part of the most vibrant collection of the most talented and insightful leaders in our industry. Four months from now, you can learn how the marketplace and workplace converge into one place. Four months from now you can be at Summer Brand Camp! I will be there and selfishly, I want you there as well. I want you to know what … [Read more]

By Celton Hayden on February 26, 2015
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Meet the 2015 Summer Brand Camp Chair: Gini Quiroz

Gini Quiroz is the 2015 Summer Brand Camp Chair. A veteran of four previous brand camps, the team couldn't be more excited to have her chair our 2015 event! Gini is the Director of Training & Development at K & N Management, operator of Mighty Fine Burgers, Fries & Shakes and Rudy's Country Store & Bar-B-Q, in Austin Texas. Follow Gini on Twitter and … [Read more]

Campie Awards

Chris Ebbeler & Adriana Scarcella accepting the 2015 Social Innovator Campie Award

The Campie Awards started in 2012 and recognize leading individuals and companies in the digital space. These prestigious awards are given annually at Summer Brand Camp in Dallas Texas, produced by TDn2K and BTC Revolutions. You are eligible for a campie if you attend Summer Brand Camp. Campers are evaluated based on their social activity, strategy and digital footprint. … [Read more]

Giving Back

It's not a TDn2K conference without a little time to give back to the community. Each conference kicks off at a local organization in need of volunteer support. We've spent time at the North Texas Food Bank, The Salvation Army, Bryan's House among many others. We find that this time allows attendees time to network and build relationships with other like-minded … [Read more]

How to Convince Your Boss to Send You to Summer Brand Camp

Summer Brand Camp is awesome, but you already knew that. We’ve all been through the trials of trying to get approval to attend a conference and while there are so many valuable reasons to attend, your superior might need those spelled out in an official professional manner. Have no fear, we are here to help, below is a draft of a letter for you to email or perform to the … [Read more]

4 Lessons on the Impact of Hourly Workers

By Lauren Bifulco Economic experts state that at least 70 percent of our economy is based on hourly jobs and the restaurant industry employment is now 13.1 million employees strong and growing every year. Most of the hourly jobs within our industry interact in some way, shape or form with your customers; whether it be the first person a customer sees when they walk … [Read more]

By guest blogger Lauren Bifulco on February 16, 2015
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Written by Jessica Hatcher Scantlin I’ve tried to start this blog post a number of times, but to be honest, trying to sum up all of the incredible knowledge, passion and insight shared over three days at Summer Brand Camp is a pretty tough task. And better people than I have done a great job of doing just that. So instead, I think I’ll just tell you about how I felt … [Read more]

You See, I’m Part of a Tribe; Top Moments of #SBrandCamp

You see, I’m part of a tribe. The TDn2K tribe. I didn’t know what that meant two years ago but now I love what it means. It means that even among industry competitors, there are people who look out for each other. Speakers who, while at the top of their game, are willing to be vulnerable and share with the tribe. People who are willing to share their best practices and … [Read more]

By guest blogger Courtney Martinez on February 16, 2015
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10 Reasons HR Professionals Should go to Summer Camp

Written by Angela Hornsby Every June for the past 4 years, I’ve gone off to Summer Camp. It’s a week I look forward to all year. The camp is hosted by TDn2K (Transforming Data into Knowledge), which provides workforce, sales and social data analysis and reporting for the restaurant industry. Originated to focus on ever-blurring line between consumer and employment … [Read more]

By Angela Hornsby on February 16, 2015
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Top Takeaways from Summer Brand Camp 2014

Written by Lee Price This was my first year at Summer Brand Camp, and it was an eye-opening experience for me. I’m not an industry insider. At Rep Cap, we manage marketing for companies in all kinds of industries, so I had a lot to learn about what’s specifically going on in the restaurant industry. In a word, I was impressed. The brands (read: people) who come to … [Read more]

By guest blogger Lee Price on February 16, 2015
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3.5 Reasons Marketers Can’t Miss #SBrandCamp

Written by Chelsea Hickey Summer Brand Camp is the 3 days a year marketing, human resources and operations actually look forward to coming together. Seriously. I am happy to tell you why, but first — let me take a selfie. Three reasons marketers shouldn’t miss brand camp, really there are 3 buckets, but marketers love lists, so 3.5 reasons it is: People You … [Read more]

By guest blogger Chelsea Hickey on February 16, 2015
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Restaurant Workers Share Front-line Experiences

Hourly employees discuss challenges, victories of the job at Summer Brand Camp Hourly restaurant workers turned the tables on restaurant human resources and marketing executives Thursday to share their front-line experiences during the annual Summer Brand Camp event in Dallas, presented by TDn2K and BTC Revolutions. The hourly employees said managers and corporate … [Read more]

What Matters in Social: The Generational View

Written by Lee Price Dennis Stoutenburgh and Kristen Stoutenburgh are a father and daughter who both work in social media. The family came together at Summer Brand Camp to share the importance of connecting with customers of every generation using social. Dennis and Kristen don’t have to look far to understand how different generations use technology differently … [Read more]

By Lee Price on February 16, 2015
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The Inappropriate Dolphin & Unlearning

Scott Stratten (a.k.a. UnMarketing) took the stage on Wednesday at Summer Brand Camp 2014 and, in his own words, he was “angrier than he was two years ago at this event.” Make no mistake. That’s a good thing. I first met Scott a few years ago when he spoke at an event in LA. The thing that struck me then—and even more now—is that the knowledge he’s sharing is not … [Read more]

By Chris Reed on February 16, 2015
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The Trigger

If you listen to any of us talk about Summer Brand Camp—and if you've never been—you might think it’s all about fun, games, shorts, sandals, scavenger hunts, giving back, talent shows, White Russians, and the like. Fair enough. But, whenever I see #SBrandCamp in my Twitter stream or a photo from Summer Brand Camp on Facebook, something else is triggered. It … [Read more]

By Chris Reed on February 16, 2015
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17 Reasons 2014 Camp Counselors are Returning to Summer Brand Camp

As if you needed more, but your smart, hilarious and honest steering committee came up with a few more reasons, ya know, in case you need that "push". I need to make more friends... and who wouldn't want to be friends with these people? I will increase my "socialization", which will help me entertain our franchisees/operators/CEO/customers Swag I’ll learn … [Read more]

FAQs of Summer Brand Camp

Who should attend Summer Brand Camp? Summer Brand Camp brings together marketing, human resources and operations professionals from the foodservice industry. How much does it costs to attend Summer Brand Camp? Summer Brand Camp has a tiered registration program. Full price is $695 and there is a buy one get one free promotion through March 15, 2015. Single attendee … [Read more]

Dear First Time Brand Camper

Written by Lauren Bifulco Summer Brand Camp isn’t your typical conference, at least that’s what I learned when I attended it for the first time last year. I had just made a career change to marketing and was rockin’ a stylish boot due to my broken foot making the perfect formula for a not-so-happy camper. However, after meeting fabulous people and learning lessons I … [Read more]

By guest blogger Lauren Bifulco on February 15, 2015
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What Are You Wearing

Written by Chris Reed In your lifetime, how many times have you seen yourself in a photograph? The number certainly has to be in the hundreds, right? Perhaps it tops 1,000 if you include a few dozen selfies in your count. As for the photographs in which I’ve played a part, I’m sure I could look at most of them and say to myself, “Should’ve smiled in that picture.” … [Read more]

By guest blogger Chris Reed on February 15, 2015
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It’s Not a Conference and It’s Not Really Summer Camp, It’s a Way of Life

Written by Chelsea Hickey It’s not a conference, and it’s not really summer camp, it’s a way of life. The most commonly used adjective when talking about Summer Brand Camp has been inspirational, though when asked on video, it was awesome. Campers left Dallas inspired to do good. They are motivated to be the change, to make their company, culture and the world a … [Read more]

By guest blogger Chelsea Hickey on February 15, 2015
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Musings from a Brand Camp Virgin

Written by Kristi Hamelryck Turner Saying you’re a “Brand Camp Virgin” at a conference that brings together professionals from human resources, marketing and operations doesn’t exactly sound “PC.” But that’s exactly why my inaugural experience was nothing short of incredible. This conference was all about having fun, joking, laughing, learning and getting energized … [Read more]

The Power of Purpose: Why One Conference Changed My Life

Written by Tim McDonald In 2013, I was invited to speak at Summer Brand Camp in Dallas, an annual conference that brings together marketing, human resources and operations from the restaurant industry. If you know me, you know I am not in operations, HR or marketing and that I’m definitely not in the restaurant industry. How in the world could a conference with … [Read more]

By guest blogger Tim McDonald on February 15, 2015
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It’s Giving Tuesday, Let’s Raise 50K for #NoKidHungry!

Black Friday and Cyber Monday are behind us. In good tradition, they've save the best for last. December 2nd is #GivingTuesday and that means it’s time for the annual No Kid Hungry Give-a-Thon. Please join us, and millions of people around the world, in this day of giving. $1 will connect hungry kids to ten meals. We have two days focused on getting deals. We have one … [Read more]

On the Social Media Front Lines with Stephanie Gonzales

Success in social has become increasingly complex on all fronts, from strategy to execution to measurement and everything in between. Because of this, we are starting a new blog series focused on emerging media and spotlighting those that are on the front lines. Our first interview is with Stephanie Gonzales, Social Media Marketing Coordinator at Maggiano’s Little … [Read more]

From Blogging to the Boardroom

It’s been six years since the world of work and business, as we knew it came crashing down. September 15th, 2008, Lehman filed bankruptcy and the insanity called the Great Recession began. Before the month was over, budgets were being slashed, travel was being cancelled, the layoffs started, and the newsfeeds from New York and Washington were scary. In retrospect we know … [Read more]

Riddle: What can’t you force, can’t let happen by itself, and absolutely need for your brand? Answer: Your employees on social!

Employee brand advocacy. Internal social media. Brand ambassadorship. Workforce Marketing. If you were with us for Summer Brand Camp you heard a lot about these topics. Whatever the current vernacular, the challenge is the same: how do you get employees to say what you want them to say, when you can’t control what they say? (Hint: The experts are laughing that the word … [Read more]

Connect Social to Strategy, Not Just Sales

Written by Chelsea Hickey | Marketing Manager at WOMMA during Summer Brand Camp What do you get when human resources, marketing and operations don’t use data? Ads and content that are not relevant to the consumer. Does your brand portray the image customers see when they think about you, or what your exec team wants people to see? Sure, United would like us to … [Read more]

4 Lessons to Learn About Your Hourly Workers

By Lauren Bifulco, Business Development Manager at Snagajob during Summer Brand Camp Economic experts state that at least 70 percent of our economy is based on hourly jobs and the restaurant industry employment is now 13.1 million employees strong and growing every year. Most of the hourly jobs within our industry interact in some way, shape or form with your … [Read more]

Let’s Make Mom Proud on Giving Tuesday

This is the house in Pittsburgh where I grew up; Mom and Dad, one sister, two brothers, multiple stray cats, lots of friends, occasional relatives or kids who needed a place to stay, and one bathroom. It worked. Our home was exactly that, a home. It hummed, probably on the edge of chaos, but it was always filled with love. That’s where Mom came in. She was tough, … [Read more]

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